Don’t be Left Behind: Get the Buzz on Integrating New Media Techniques into Your Work

Date: Thursday, October 29, 2009
Time: 2:15 - 3:45
Place: Room 5, First Floor
Workshop Track: Capacity Building

The Obama Campaign revolutionized online communications that ultimately led him and his team to the White House. In California’s gubernatorial race, candidates have already demonstrated the importance of this phenomenon as they announce their candidacy. From galvanizing the community to outreaching to potential donors, online communications are becoming more essential to organizational success. It offers community-based organizations timely and cost-effective opportunities to reach their target audiences. It’s not just a trend of the future; it has established itself as the 21st century industry standard. How can your organization develop these mediums to reach its goals? Where does your organization start? Where can it improve? Join us to answer these questions and learn about how your organization can use this interactive, participatory medium—such as blogs, Facebook, Twitter, action alerts, YouTube and podcasts—to build fresh communications strategies and strengthen constituent support. Participants will learn about online communications tools available at minimal or no cost, gain insight into which online techniques will best meet your goals, receive materials and recommendations for further resources, and participate in a world-class discussion with the industry’s experts.

Speakers:

	Ted Fang Editor/Publisher AsianWeek		Keith Kamisugi Director of Communications Equal Justice Society
	Peter Swing Director of Communications and Donor Relations Asian Law Caucus (Workshop Moderator)		Jen Wang Co-Creator DISGRASIAN.com
	Phil Yu Creator and Editor AngyAsianMan.com