Nita Song

Nita Song is the President and Chief Operating Officer of IW Group, Inc., a full-service marketing communications company that under her leadership has become one of the top, award-winning Asian Pacific American marketing agencies in the U.S. Agency capabilities include advertising, public relations, media relations, market research, events, promotions and cultural awareness training. With offices in Los Angeles, San Francisco and NY, the agency works with many of the country’s top marketers. Clients include McDonalds, Washington Mutual, Wal-Mart, American Airlines, and the U.S. Census. Ms. Song has over 17 years experience in marketing and communications. She joined IW Group, Inc. in 1991 to lead Asian marketing strategy for corporate clients. She then joined AT&T as the Director of Marketing and Community Affairs in the Pacific Region. After AT&T, Ms. Song joined Netsperanto, where she led the development of eight ethnic online communities. She returned to IW Group, Inc. in 2000. Ms. Song earned degrees in journalism and political science from the University of Southern California. She has served on the boards of the Asian American Advertising Federation, Asian Pacific American Legal Center, Center for Asians United for Self Empowerment (CAUSE), the Koreatown Youth and Community Center and the Asian & Pacific Islander American Scholarship Fund.